Where It All Began - Getting To Know Us!

Whether you've been an avid customer at Chloe's Creative Cards for years or have just stumbled across us recently, there's a chance that you don't know anything about us or how we started. So we thought we'd put that right and tell you our story! So grab a cuppa (and maybe even a bickie or two as a treat) and settle down to read all about our humble beginnings.


It all started back in 2011 when the then 18-year old cardmaking fan, Chloe Endean, was selling her handmade cards at local (to her) craft fairs and markets. She struggled to find images she wanted to use on her cards, so she decided to draw her own designs. After receiving requests for them, Chloe turned her designs into stamps. At the time she had just left college and, as a recent student, couldn't afford a huge run on stamps, so she could only get 20 sheets of stamps produced, with the packaging done at home, printed off her inkjet printer! Chloe's Creative Cards was born!

Craft show


Bit by bit, Chloe was able to both produce more stamps at a time, and also introduce more designs to the range as they grew in popularity. The word began to spread and Chloe was soon in a position where she was able to have a stand at a local papercraft show, hosted at the Rainton Meadows arena near Durham. Her designs were a huge hit and she sold out completely!

As well as being a good day sales-wise, this show was where Chloe met her first ever Design Team member, Barbara, who, funnily enough, actually lived just around the corner from her. Barbara is still very much an integral part of the Chloe's Creative Cards family to this day.

Craft show stand

As is the case with lots of start-up businesses, to begin with everything was run from Chloe's family home. The lead-up to various shows got rather interesting in the house, and must have been a real test of their love and patience, as none of the family could move for all the boxes dotted about while packing everything up! Eventually, Chloe's mam, Corinne, allowed her to transform the spare bedroom into a mini warehouse, complete with grid-wall to help store and display the stamps.

It was during this time that Chloe felt she was ready to take the next step with the business, so she contacted the TV shopping channel, Create & Craft about showcasing her designs on air. The buyers invited her down for a screen test in December 2011 and loved her range so were eager to get her on straight away. In February the following year, Chloe made her big TV debut on the channel and proceeded to become a regular guest with her designs.

Create and Craft Set  Chloe with presenter Dan Bancroft 

Things took off in such a big way for Chloe's Creative Cards that in the Spring of 2012, Chloe's mam left her job to work alongside her full time. By this point, they had completely overtaken the house with stock, so Chloe took on a unit. Initially, it was meant to be purely for storage but customer demand led to Chloe opening it up as a shop one day a week on a Wednesday. In fact, it became more than just a shop these Wednesdays; every week a group of local crafters would meet up and spend the day crafting and chatting!  

Customer weekly meet-ups 

With the business expanding in such a great way, it was only natural that our product range would too. Initially, Chloe added a beautiful collection of embossing powders to the product offering, including exclusive colours from WOW! that Chloe herself developed. Following the introduction of embossing powders, Chloe also added metal dies and Sparkelicious glitters. It became a real family affair, and Chloe's dad, David, volunteered to pot the glitters... not realising just how popular they would become!  

Chloe's early embossing powders 

The business then took another giant leap in March 2019 when Chloe went international, following an invitation to be a guest on the US TV shopping channel HSN, truly cementing both Chloe and Chloe's Creative Cards as a household name within the worldwide crafting community.

 Chloe on HSN

Throughout the growth of the company, one thing that has never, and will never, change is the Chloe's Creative Cards ethos; to place customers at the heart of everything we do. As a small team, we ensure our focus is on delivering you, our fabulous customers, the very best customer service, and by creating innovative new products following latest trends, as well as inspiring you to get the most out of your crafting with a host of educational and aspirational projects and tutorials, through our online videos and our kit-based magazines.

Customers with box kit 

Thank you for being part of our journey!


  • Jean TONDY

    I love a success story…don’t live far & a friend & I visited your unit in the early days. Problem was, we visited on a Thurday not Wednesday.. lol Wishing you all the luck in the world…you deserve it xxx

  • Stephanie Theodos

    Beautiful beginning. Beautiful story. I am so glad I found you and your designs. Always looking forward to the New collections you bring to us. So happy I can get your products shipped to the U.S. Continued success!

  • Julie Jones

    Hi Chloe, l just read your lovely story on how you become a crafter, l felt very emotional after reading it. You have made us all so excited making beautiful cards with your products and tutorials. I Just downloaded the Sparkelicious glitter colour charts and Wow! so many beautiful colours. l’m going to put them into a craft folder so l can see them. Thank you and your lovely family & team for all the beautiful creative cards you make xxx

  • Denise Jackson

    Chole you just go from strength to strength. You never cease to surprise me with your products. Your products are always beautiful quality and when you demonstrate you always make it look so easy. Your quality of your products and the wounderful customer service is second to none. The girls are always very friendly and help in every way they can They always go that extra mile. Congratulations Chole on a fantastic,beautiful exceptional company. I dont buy anything else now.xx

  • June Lucas

    This is lovely, to find out how it all came to be the wonderful brand that is Chloes Creative Cards. I too used to do craft fairs etc. You have all come so far and should be really proud of what you have achieved. Looking forward to more Chloe goodies for many years to come. I love the live demos on the Facebook group and all the inspiration from all the talented individuals you have working with you. I love that its still a family run business and that you care about your customers and always go that extra mile to make our experience so lovely. A few of the bigger brands should learn from you. Heres to many more years of Chloes Creative Cards. Thank you Chloe and family xx

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